Platinum Myths

We’ve noticed a lot of questions regarding platinum and we wanted to take some time to answer questions regarding platinum and the myths about this unique metal.

Myth 01: Platinum is the same as white gold

Platinum comes from the earth white and never needs rhodium plating. It’s natural white accentuates a diamond’s brilliance and a platinum head provides the most secure setting. At 90-95% purity, platinum is incredibly dense and durable. It feels luxurious and weighty. And because platinum is never alloyed with nickel, it’s hypoallergenic.

Myth 02: Platinum scratches and dulls

All metals scratch, and most lose material in the process. Platinum reacts differently. Imagine running your fingers across a stick of butter. The butter moves asides. This happens with platinum when it’s scratched. The platinum molecules shift, and this work process hardens platinum, making it stronger over time. Eventually, platinum develops a rich patina- the mark of authenticity.

Myth 03: Platinum is too soft

Platinum is malleable. That’s a good things. Raw platinum is too soft, but if alloyed, you can bend and hammer it into the shape you want, and it stays in that position - a crucial trait for prongs. Instead of breaking platinum prongs generally bend. When they bend, they work harden, holding stones with phenomenal security.

Myth 04: Platinum is too expensive

Despite its higher initial cost, platinum saves you money. It’s value becomes apparent with time. Platinum’s durability means fewer shank and prong repairs and fewer missing stones. Plating? No need. Platinum’s natural white is permanent. There’s an extra up front cost, but you’ll save in the long run.

Brian Mancia